Software

Jiehui Traceability Platform

Anti-counterfeiting and growth

The Jiehui traceability platform that solves anti-counterfeiting and growth together: batch-level tracing from production through warehousing and distribution to retail, QR authentication backed by an RFID physical lock, and scan traffic turned into private-domain leads.

Core functions

  • Jiehui Traceability PlatformBatch-level tracing from production through warehousing and distribution to retail. A scan reveals the timeline and the product story, and recalls can be targeted precisely instead of flooding the market. Suited to regulated industries such as food, personal care, 3C and pharmaceuticals.
  • QR anti-counterfeiting verificationEncrypted, unpredictable codes with three scan-based risk gates (IP, geolocation and first-scan locking) block bulk regional counterfeiting. Combined with an RFID physical lock, this forms dual "scan + chip" protection that exposes imitations.
  • Scan marketing and lead captureA white-label scan page supports one-tap lead capture, direct customer service and jumps to a repurchase store, turning scan traffic into private-domain leads. At a 3% capture rate, 100,000 monthly scans yield 3,000 genuine leads.
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The traceability chain

From line-side coding to the consumer's scan, every step leaves verifiable data.

  1. 01

    Coding in production

    A unique code is generated per item on the line, with label printing and RFID chip encoding bound together and linked to batch, line and material data.

    Unique codeBatch linkRFID binding
  2. 02

    Warehouse inbound and outbound

    Inbound, outbound, transfer and stocktake are read in bulk by portal readers or PDAs, with results reported in real time so records match stock.

    Bulk readingReal-timeRecords match stock
  3. 03

    Distribution and channels

    Receiving, transfers and terminal sales are scanned at each level, building a complete trail from factory to store that supports anti-diversion control.

    Movement trailAnti-diversionChannel control
  4. 04

    Retail and consumers

    Consumers scan to verify authenticity and view the product story, then enter the white-label marketing page to leave details, ask questions or repurchase.

    VerifyProduct storyLead capture

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